Thursday, June 4, 2009
Proof that alcohol really is your friend
I can’t help but feel like a hack for allowing a commercial to introduce me to a new band or artist. The hipster in me loves to already hate whatever song is playing in the latest iPod ad. But a mojito may have changed all that for me. The moment I heard the song playing in the new Bacardi spot, I fell in love, and needed to hear more.
Moments later and with minimal effort, I discovered the song I crushed on was called ‘Daylight’ by Matt & Kim. Ah, google. Solving all life’s quandaries one search at a time.
Turns out the talented rum-enthusiasts, Matt Johnson (vocals/guitar/keyboard) and Kim Schifino (drums) hail from Brooklyn and joined forces under the Matt & Kim moniker back in 2004 while both attending Brooklyn’s Pratt Institute.
With two albums out since then, and upcoming gigs everywhere from Stockholm to Sao Paulo, it's safe to say these Brooklynites have done quite well for themselves in just half a decade.
Listen to Daylight and more of the pair’s brand of punk-tinged indie pop on their sophomore album, Grand. (I don’t know how to upload music files yet - it’s part of this whole blog exercise for me to educate myself on such matters. But for now, I will remain primitive and offer you… myspace. I believe that minor setbacks like these will make the evolution of my blog that much sweeter. And besides, the wheel’s the shit!)
If you dig their sound, you can learn more about Matt & Kim here.
Don’t you just love stumbling upon new music? It’s like making a new friend, taking an accidental shortcut to work, realizing you do like the taste of whiskey after all. It’s an exciting little discovery you make about yourself that broadens that multicolor spectrum making a more colorful, beautiful, vibrant you. And let’s face it. As beautiful as we all are, it never hurts to brighten ourselves just a teensy bit more.
Oh yeah, and check out the Bacardi commercial below. It's awesome. Seems as though a zeitgeist of generations past is in vogue at the moment. Perhaps more on that topic in the future.