Thursday, May 28, 2009

The geeks were right


I’ve become quite the fan of socialnerdia.com lately. Social nerdia is a new blog about the convergence of technology + marketing + social media, and the cultural influencers who make it all happen. Sort of an ongoing analysis of what they like to refer to as “the mindblasting explosion that is social media.” I would refer to it as the modern big bang theory.

I recently went from fan to mega-fan since their interview with Alex Bogusky, co-chairman of culturally progressive ad agency, Crispin Porter + Bogusky. I've come to find that anything this guy has to say just makes you feel good about advertising, and life. He really has that whole, “life is simple, just do what you love” inspiration down to a science. And how can I not give accolades to the person who decided to expand his wonderful circus of an agency to my hippie college town just in time to land an internship by senior year?
Be sure to check out the interview. His answer to question 10 will make you smile.

What I like most about this blog is that while they embrace this cultural phenomenon, they remind us not to get carried away with it. And as serious as social media can be, it should never be taken too seriously. After all, the more social we become in this digital world, the more antisocial we may find ourselves out there in the real world. In the end it’s no more than just, well... nerdia. That being said, explore the wonders of this new technology. Play with it, learn from it, utilize it, laugh at it, don’t feel like you need to be an expert at it, and for God’s sake, give it a rest sometimes. Close your macbook, go outside and get some fresh air. Well, first check out socialnerdia.com. Then go.